The Dough Rider revolutionizes inline spinners by combining flash, vibration, and scent in one lethal package. Traditional spinners catch attention, but without scent, they can leave bites behind. Featuring the built-in Scent Vent™ pocket, it’s designed to hold PowerBait® Dough and release a continuous scent trail that draws fish in and keeps them committed. Burn it through current or finesse it in still water— its versatility is unmatched. The Dough Rider’s flash and vibration demand attention, while scent seals the deal. Whether you’re a spinner die-hard or a dough devotee, it’s your ultimate crossover weapon. One lure, every condition, more fish. The Berkley® Dough Rider—the only spinner that smells like success.